Digital purchasing services increase demands on fully automatic coffee machines
Swiss coffee machine manufacturers have the lead in fully automatic coffee machines in China. The sophisticated machines are particularly suitable for a growing trend in the Chinese coffee sector: coffee purchases by mobile app. Customers place their orders via a mobile phone app, which instantly forwards them to a coffee machine at the coffee house. The machine is then instructed to prepare the desired beverage. A motorcycle courier delivers the order to the customers. In this business model, the quality of the milk foam plays a particularly important role as it must keep its shape and consistency until it is delivered to the customer. Neither barista nor coffee house atmosphere contributes to customer loyalty. Only the service and the quality of the product itself can win the customer’s trust.
KNF pumps guarantee high-quality milk foam that visually reflects the quality of the coffee products prepared. In addition, the long service life of KNF pumps allows them to be used to full capacity in continuous operation. In this way, coffee suppliers can always meet their customers’ demands reliably, even when order volumes are high.
A promising future
The peak of the out-of-home coffee sector is far from being reached as, according to Forbes Magazine, Starbucks plans to open a new store in China every 15 hours until 2022. (Source: forbes.com) And Starbucks is not the only one to see potential in the growing coffee consumption of the Chinese. Other coffee chains also want to establish themselves in the market. This increase is an interesting development for KNF as a diaphragm pump manufacturer and our customers in the coffee sector. In order to keep up with the rapid growth in the market, coffee stores are forced to minimize their operating costs. The trend in China is therefore mainly towards less staff and more digital services. As a result, the demand for fast and smart coffee machines and reliable pump components can be expected to continuously grow in the near future.
If you would like to learn more about our KNF products or have a question concerning a specific application, get in contact with us.