Creating an experience
Adding scent to a building should be done cautiously. Responses to a smell are subjective, and selecting the wrong fragrance can have a negative effect on customers and employees. On the other hand, a well-chosen scent can have a positive impact, for example by driving sales.
When introducing fragrance, businesses generally don’t just light a scented candle. Instead, they choose between using standalone diffusers or pumping the fragrance directly into their HVAC system. And the choices don’t stop here: Are you looking for something uplifting or calming and relaxing? Would you prefer something woodsy, floral, sweet or unique? If a customer is willing to spend up to $25,000, a customized formula can be created to emphasize the uniqueness of a brand. Typically, however, businesses select from a range of existing fragrances, which reduces their costs to just a few hundred dollars per month.